PRESS KIT

ABOUT SAM
Sam Goodman, founder of The HOP Nerd LLC, has dedicated nearly two decades to advancing safety and Human and Organizational Performance (HOP). He’s a recognized leader and a prominent voice promoting operational curiosity, effective organizational learning, and sustained improvement in organizations globally. Sam's career features significant leadership in safety and human performance across challenging sectors like power generation (with a specialized focus on commercial nuclear), broader energy sectors, maintenance, construction, and other high-risk industries.
​
Beyond his direct consulting, Sam hosts "The HOP Nerd Podcast," sharing valuable insights on progressive safety. Uniquely, he’s also a comedian, creating insightful and genuinely funny video content. With a smart, tongue-in-cheek approach, these videos explore workplace absurdities, especially in safety, making critical topics more accessible and engaging.
​
A global consultant and sought-after keynote speaker, Sam is an established HOP authority. He has authored multiple best-selling books on HOP & Safety and is the creator of impactful tools like the "Starting Points: Operationally Curious Questions" card decks, designed to foster pre-event operational learning in day-to-day operations. Through The HOP Nerd LLC, Sam partners with organizations worldwide, focusing on operationalizing HOP principles, implementing effective Learning Teams, and cultivating robust cultures of operational curiosity and continuous improvement. The company has a proven track record across diverse critical industries, including healthcare, energy, manufacturing, biomedical, and more.
​
At his core, Sam is passionate about empowering teams to learn from their operations, drive meaningful change, and achieve lasting operational success.
QUICK FACTS
The HOP Nerd: Sam Goodman is your go-to globally recognized Human & Organizational Performance (HOP) Consultant, Advisor, and Keynote Speaker.
​
Entrepreneur: He's the owner and consultant behind The HOP Nerd LLC.
​
Card Shark (the good kind!): He's the Creator of Starting Points, the insanely popular "Operationally Curious Questions" tools. It's way more than just card decks; think journals and full-on organizational licensing, all designed to get real conversations flowing about how work actually gets done.
​
Wordsmith & Author: Sam's penned bestsellers like "10 Ideas to Make Safety Suck Less," “Safety Sucks,” and "Aren't You Curious? The Operationally Curious Leader.
​
Podcast Powerhouse: Sam is the producer and host of "The HOP Nerd" podcast, diving deep into HOP, leadership, and safety conversations. Sam has also been featured on 100+ other podcasts around the globe.
​
Content Creator & Comedian: Sam makes funny video content brilliantly highlighting the absurdity of certain workplace shenanigans, especially outdated approaches to safety. His goal? To open up vital conversations by showing things in a new, engaging (and hilarious) light.
​
Experience On Deck: With a couple of decades of Experience On Deck in real-world safety, risk, performance improvement, learning, and innovation, Sam's worked across industries like power generation, manufacturing, healthcare, construction, and oil & gas.
​
Passionate & Mission Driven: He's Mission Driven and super passionate about helping organizations build safer, higher-performing work environments by getting real about improvement.


BASIC INFO
​WEBSITE
thehopnerd.com
​
SOCIALS
LinkedIn: https://www.linkedin.com/in/sam-goodman-03a95391/
YouTube: https://www.youtube.com/@TheHOPNerd
Insta: https://www.instagram.com/thehopnerd/
​
BOOKS
“Aren't You Curious? The Operationally Curious Leader (2025)
“10 Ideas to Make Safety Suck Less (2022)
“Safety Sucks: The Manifesto” (2020)
“Safety Suck: The Bull Sh*t in the Safety Profession They Don’t Tell You About” (2019)
​
PODCASTS
The HOP Nerd Podcast - Host & Producer: Available most places you find podcasts
Additionally, Sam has been featured on 100+ other podcasts.
​
CONTACT
+1 480-521-5893
​
Contact
Sam is always looking for new and exciting opportunities to help! Let's connect.
480-521-5893