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human and organizational performance


Sam Goodman is a father, a significant other, and a friend, first and above all else. He is also a creator, entrepreneur, safety professional, human & organizational performance consultant,  and betterment evangelist. 


He is the author of Safety Sucks:  The Bull $H!# in the Safety Profession They Don’t Tell You About and Obscured: The Pursuit of Radical Self-Acceptance.  He is the host and producer of Really F**king Scary Stories and The HOP Nerd Podcast. He is the founder of Pale Horse Media Co., HOP University, and co-founder of Project Visible.  He is an accomplished author, speaker, consultant, and coach. Sam lives in Phoenix, Arizona with his partner Jerel and their amazing daughter Avery.  Sam has made it his life's mission to "Make the World a Better Place!"

  • Author of "Safety Sucks!," a  #1 Amazon Hot New Release 

  • Author of "Obscured," a #2 Amazon Hot New Release

  • Awarded Top 10 Safety Influencer of 2020 by HSE People

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