The HOP Nerd LLC Partners with DEKRA for Centennial, Launching Limited-Edition Starting Point Cards
- The HOP Nerd LLC
- 2 days ago
- 2 min read
[Litchfield Park, Arizona] – May 28, 2025 – The HOP Nerd LLC, creator of the innovative Starting Points Operationally Curious Questions card decks, today announced a significant collaboration with DEKRA, a global leader in safety, security, and sustainability, in celebration of DEKRA’s 100th anniversary.

This partnership features the launch of limited-edition, co-branded Starting Points card decks. Recognizing DEKRA’s international presence, these specialized decks will be available in multiple languages, designed to enhance pre-event operational learning and safety dialogues across diverse teams.
This collaboration underscores a shared commitment to fostering proactive operational improvement and embedding learning into the daily fabric of organizations.
Sam Goodman, founder of The HOP Nerd LLC, creator of Starting Points Operationally Curious Questions, and a leading voice in Safety and Human & Organizational Performance, highlighted the strategic importance of such tools in today's business environment:
"We are incredibly honored to partner with DEKRA, especially as they mark such a momentous milestone as their 100th anniversary. This collaboration is a testament to the growing recognition that proactive and easy to use learning tools like Starting Points are essential for modern organizations. The ability to license and customize these resources allows companies to integrate critical pre-event operational learning and continuous improvement directly into their day-to-day work. Our goal is to empower teams to build safer, more efficient, and highly adaptive operations from the ground up."
The partnership with DEKRA, a company with a century-long legacy of expertise and trust, serves to amplify the message that innovative learning solutions are key to achieving operational excellence. These co-branded decks are more than just a product; they represent a shared vision for enhancing organizational capability and foresight.
Discover how Starting Points can elevate your organization's operational learning:
Discover the original Operationally Curious Card Deck, Learning Journals, and discover more about licensing opportunities and the customization of Starting Points decks to meet your specific organizational needs.
Visit www.thehopnerd.com/sp for more information.
About The HOP Nerd LLC: Founded by leading Human & Organizational Performance (HOP) voice Sam Goodman, delivers expert consulting, engaging workshops, and strategic advisory services. We partner with organizations to embed practical HOP principles and human-centered approaches into their safety programs, leadership development, and daily operational workflows. Our hands-on support is designed to cultivate a robust culture of continuous learning, operational curiosity, and sustained improvement, helping your teams thrive.
About Starting Points: Starting Points are innovative and practical learning tools, best known as engaging card decks like our "Operationally Curious Questions" series. Developed hand-in-hand with operational leaders, they are designed to be exceptionally intuitive and easy to use, effectively sparking critical team discussions and fostering daily operational curiosity.
Starting Points empower organizations to seamlessly integrate pre-event learning and continuous improvement into their everyday workflows. This contributes to building safer, more efficient, and highly adaptive operations. These versatile tools are available for licensing and can be fully customized—including for multi-language deployment—to support diverse teams and specific organizational objectives globally.
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